lunedì 15 novembre 2010

Fake News: Trend-Micro - Fox 25 News VNR

"while conservatives tend to see the media as liberally biased, liberals tend to see the media as favoring conservative positions" Campbell and Fabos

mercoledì 3 novembre 2010

Levis Crazy Legs Commercial

Subliminal messages (??)

http://www.icn.ucl.ac.uk/lavielab/reprints/Bahrami-Lavie-Rees-2007.pdf

Subliminal Messages (??)

http://www.independent.co.uk/news/science/subliminal-messages-do-reach-your-brain--but-you-wont-know-it-439456.html

Clinique - Judy Garland - Get Happy

Burger King Commercial with Herb

Nikki Cappelli-Go Daddy Super Bowl Comercial

Bernays - Product Placement and Cross Promotion Pioneer

Always Sunny In Philadelphia Sells Out - The Great Recession Dave and Bu...

Tiger's Emotional New Commercial

Advertising - What psychological tricks do they use?

Killing Us Softly 3

Disney credit card

short-history-of-marketing

Leo Burnett Group Predictions 2009

martedì 2 novembre 2010

writing arguments

Writing Arguments (source: Effective Writing Center -EWC- Maryland University College)Steps to Writing an Argument

Develop Your Argument
When you develop your argument, you are confirming your own position, building your case. Use empirical evidence, such as facts and statistics, to support your claims. Appeal to your audience's rational and logical thinking. Argue your case from the authority of your evidence and research.
Your list of strengths and weaknesses can help you develop your argument. Prioritize the strengths and weaknesses for each position; decide on the top three to five strengths and weaknesses. Then, using a technique for developing content ideas, e.g., clustering, association, journalist's questions, begin to expand your understanding of each of the items on your list. Evaluate each item as to how you can support it—by reasoning, providing details, adding an example, by using evidence. Again, prioritize your list of strengths and weaknesses, this time noting what supporting comments need more work, more evidence, or may be irrelevant to your argument. At this stage, it's better to overlook nothing and keep extensive notes for later reference.
As you develop your ideas, remember that you are presenting them in a fair-minded and rational way, counting on your reader's intelligence, experience, and insight to evaluate your argument and see your point of view.

VALS

Semiotics