COM220: A short history of marketing - La historia del marketing

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(week 10, Nov9) Chapter 5: Dumbing down or dumbing up? The tabloidisation controversy. [e-book]. Taylor & Francis Ltd / Books; 2001:61-70. Available from: Communication & Mass Media Complete, Ipswich, MA. Accessed November 2, 2010
(week 10, Nov9) Questioning the Media, Information Imbalance Across the Globe, by Cees Hameling
(week 8, Oct.29) Fads, Fetishes and Fun. The Oppositional Gaze: Black Female Spectators, by bell hooks
(week 5) Questioning the Media Ch 9 McQuail Western European Modeal
(week 4) Questioning the Media ch 22 Negus, K. Popular Music: Between Celebration and Dispair
(week 3) Fads Fetishes and Fun "Gangsta Culture - Sexism and Misogyny" by bell hooks
(week 2)Fads Fetishes and Fun "Mobilizing the Social: Mobile Phones and Ipods" by Bull M.
(week 2) Questioning the Media ch 15 Sinha, N. and Stone, R., Computers and Communication
(week 1) Carey, James W. A Cultural Approach to Communication http://www3.niu.edu/acad/gunkel/coms465/carey.html
(week 1) Questioning the Media CH 1 O'Connor A. and Downing J., Culture and Communication
(week 1) Questioning the Media Ch 2 Sreberny-Mohammadi, Forms of Media as Ways of Knowing